Wanted to share these as I came a came across them. I was added to a local social media training group and she has a lot of great training tips. Sometimes I feel like Facebook is running its course, so learning to market yourself on other sites could be beneficial to you .
So here’s a TOP 10 Checklist for building a business on Instagram. It’s a starting place and mostly a review of what we’ve been discussing.
1) Chose a username as close to your company name as possible. It may or may not be your personal name.
2) Ensure your profile is set to Public
3) Chose a profile picture that is the SAME across all your social media sites for recognition. And/or use your brand/logo.
4) Fill every character of your bio with interesting, meaningful information about you/your business. Make sure it has your Personality in it. Emoji’s are visually appealing, so I suggest you use some.
5) Use the Website/URL space a your most valuable asset. It is the only CLICKABLE link in Instagram. Do not send them down a rabbit hole. Make sure they go to a specific place to capture them (sales funnel, capture page, facebook group (not fan page). I DO NOT recommend you send them to a website. They will get lost and possibly never come back. Change this link when you need to for promotions, contests, campaigns.
6) Create a library of photos on your computer and phone so you always have something to fall back on content wise if you are in a rush. Keep a quote app on your phone so when all else fails, you’ve got that.
7) Use relevant hashtags to gain a following. Monitor, measure, change as needed. 5-10 every post and you are allowed up to 30.
8) Create a brand hashtag for yourself. Use it on EVERY post, every time. Make it unique to you. Maybe, it will be so good, others will hop on and use it too.
9) Post at peak times for engagement. Don’t waste a good post at poor time.
10) Consistency, consistency, consistency. Post the same number of times every day. Post at the same times every day. You want your followers to know when to look for you.
I hope this is a helpful compilation of what we’ve been discussing.
royaljamrockstars 